Simplifying Swimming Through Innovation

To help every person in the world enjoy the water.

For the athlete. Because we understand that improving technique is the secret to swimming faster, our products help athletes of all abilities master the basics as a means to excellence.

For the coach.
Our products offer coaches a toolkit for instructing and reinforcing the fundamental skills of swimming, both on and off the pool deck.

For the beginners, both young and old.
We make learning to swim more comfortable and fun, because we want everyone to have the chance to enjoy swimming.

For the lifelong swimmers.
“Swimming until the day I die” is a phrase often heard around the halls of FINIS Headquarters. Our products allow swimmers to do just that - stay mentally and physically healthy for as long as possible.


The storied sense of adventure and draw to the water is in our blood – our products come to life here, we work here, and most importantly, we live here. In this golden state of sunshine and creativity, we strive to stand out in the crazy world of swimming. Located in the heart of Silicon Valley, we are inspired by the nearby oceans, lunchtime swims, and a widespread culture of innovation.

We are swimmers, and we get it. Our understanding of swimmers of all abilities comes from within – we represent the full aquatic spectrum, from beginners to Olympians. #weloveswimming

We are proud of our coaching backgrounds and we share a deep-rooted passion for helping athletes and coaches alike. Many of our products are unique, perhaps even strange at first glance, and require an element of education, which we are happy to provide. Whether it’s at a swim meet, at a clinic, or even over the phone, we seize every chance we have to share our knowledge.

Call us nerdy, but we’re obsessed with the fine details of swimming. Our elite team of industrial designers is dedicated to developing the next big thing – but we’re not in this alone! We collaborate with an extended family of swimmers and coaches around the world to stay at the forefront of swimming technology. Have a great idea? We invite you to share your thoughts by emailing

Simply put, we believe that everyone deserves to experience the joy of swimming. We work hard to make water safety and competitive swimming more accessible. We donate products, time, and resources to organizations like the National Drowning Prevention Association and United States Masters Swimming that make swimming safe, approachable and affordable.

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